product owner, digital transformation, strategy & UX and consultancy
November 2017 – December 2018

  • Interim position at KPN NetwerkNL, the network subdivision of KPN
  • Renewal of the digital landscape of KPN NetwerkNL
  • 1-service website restructured to support multiple services, resulting in improved customer experience and brand communication
  • Two webplatforms (and labels) brought together in one Sitecore environment, resulting in lower development, management and licensing costs
  • Increase of personalization in online environments
  • Creation of a new ‘provider comparison’-tool, resulting in lower TCO and higher conversion
  • Help shape rebranding from an online perspective
  • Help reorganize and coach the online team to be able to meet the new online objectives