product owner, digital transformation, strategy & UX and consultancy
November 2017 – December 2018
- Interim position at KPN NetwerkNL, the network subdivision of KPN
- Renewal of the digital landscape of KPN NetwerkNL
- 1-service website restructured to support multiple services, resulting in improved customer experience and brand communication
- Two webplatforms (and labels) brought together in one Sitecore environment, resulting in lower development, management and licensing costs
- Increase of personalization in online environments
- Creation of a new ‘provider comparison’-tool, resulting in lower TCO and higher conversion
- Help shape rebranding from an online perspective
- Help reorganize and coach the online team to be able to meet the new online objectives
